When we shape what we want to say in the form of a story, distinctive mecanisms are induced in our interlocutor’s brain, which transform their perception. In every relationship, emotions come into play. These are true hormones making machine, which drive us in all our choices, even though we think they always are rational…
For 10 years, we’ve been working on methods mixing Neurosciences and Storytelling in order to allow you to master the art of conviction, its pillars and subtleties like a pro !
Neurosciences has taught us that the pillar of conviction resides in the limbic system of the brain : it is the emotions. Before we understand and before we’re put into motion, we human must be reassured, and then feeling positive emotions !
1st part of the brain to unlock to convince : the brain of instincts ! To make it happen, we need to reassure...
2nd part of the brain to unlock to convince : the brain of emotions. It opens when it gets positive emotions...
Then, at last, the brain of reasonning and motion. Only once the two previous brains are unlocked can you be sure to captivate your audience !
Did you know Steve Jobs had a screenwriter drafting him his speeches ?
In order to captivate, to get someone to want to listen to you, we use examples, practice on your material, and strongly structured methods, inspired by the narrative frames of the most captivating fictions !
"You'll never create a good advertisement by highlighting technical caracteristics, RAM gigabytes, charts or comparatives. but by conveying an emotion."
We don’t believe in radical change but more in small victories on a daily basis because they generate dopamine (the happiness hormone), the best hormone in the world ! Dopamine boosts your confidence and encourage you to do it again : what an incredible virtuous circle !
Small victories
Dopamine
(happiness)
The point is never to make you imitate others… Our methods put YOUR talent, YOUR strenghs and YOUR experience at the heart of our programs.
KPI’s you choose, measured before, during and after the program
Offers which develop both personal and professional abilities and skills
Tools & coaches who secure the risks you take and your transformations