The story of Smartside

Smartside is a match between two women… Yaël Gabison, an ex TV show screenwriter and marketing director and Marina Baillon, an ex-financier and headhunter. Two seamingly opposite profiles who share, in 2015, a common desire : allowing people who want to, to get what they want by communicating better !

Obvious for two previously super shy women, who spent their childhood looking down their feet, who felt like parachuting when they were asking for a raise or presenting in front of an audience.

When Yaël discovered the screenwriters techniques, after she joined a well-known TV Show screenwriters team in 2002, she understood that the shortest way to assertion is fiction ! That’s how they decided to apply these powerful conviction techniques to free, to allow to dare, without stress, with confidence, by using structured and reassuring methods, and practice !

Yaël Gabison

Founder & speaker

Marina Baillon

Founder & speaker

Smartside x Le Shack experience

If you choose face-to-face trainings, we'll welcome you at Le Shack in Paris where we work. Each room is singular because everyone have different needs and desires...and we design for you a session which will be a unique experience !

News about us

Monthly articles in Capital and Management Mag

When Frank Underwood, Cersei, El Professor, Walter White, Dr House, share with you their tricks to succeed…

To know more

Management Mag x Smartside = Manageflix

Podcasts resuming leadership lessons of TV shows heroes (audio) : how to make choices with Tony Soprano ? How to exercise leadership when you’re a woman on the verge of a break down with Dead to me ? Manage your team with Casa de Papel ?

Available books

Every tips to become the king/queen of Pitch, written as well as oral ! Best seller republished twice since it first came out in 2018 !
When TV shows heroes teach us how to choose (Tony Soprano), how to not get involved in something we don't want (Orange is the new black), how to decide (Frank Underwood), how to polish our image (Cersei, Game of Thrones) and a lot more... Translated in 3 languages since it was first published !
Everything you need to know to narrate all your professional presentations. Published in 2012, with 10 000 copies sold, it is republished in 2019 in an even more operational format !


KPI’s you choose,
 measured before, during and after the program


Offers which develop both personal and professional abilities and skills


Tools & coaches who secure the risks you take and your transformations